Dubai

The jewel of the Middle East has earned a reputation worldwide for its inimitable style and vigor. Dubai is a cosmopolitan city that offers a premium lifestyle to its citizens and residents alike, small wonder that it is home to 200 nationalities from all corners of the globe.
With a ever evolving skyline, bustling city life, world-class infrastructure, unparalleled retail, entertainment and hotel options, a booming economy and impeccable business friendly environment make Dubai a city that is ideal to live, work and thrive.
F Mart is proud to be an integral part of this remarkable city that houses our Headquarters.

BRAND F MART

We are here to offer working individuals and communities with the freshest produce, the finest products in an urban, warm, and welcoming ambience.

BRAND PROMISE

We Stand For Freshness

Freshly baked food, fresh fruits and vegetables, fresh juices and beverages and quality everyday grocery items but selected based on the requirements in each area.

In most of our stores, the Fresh Food counter offers wide choice and variety in food especially for working individuals along with the people who like to share the cooking responsibility with us.

Each of our stores is designed to offer an ambience of modernity to suit the modern-age resident of the UAE.

We truly believe in a holistic experience that begins with the products we sell and trickles down to the service we offer.

And along the way we want our customers to feel connected, satisfied and happy regarding the F Mart experience.

Our Vision

To be recognized for the quality of the products and service in store. Whether it is freshly baked healthy food options or everyday grocery items; choose the best to be kept in our store and at a right price.

To be strategically located in order to offer maximum convenience to both working and residential communities.

To expand and launch a chain of 100 stores by 2025.

THE GROUP BEHIND F MART

F Mart draws from a rich collective experience of its founders, who have been in the retail industry since 2013. We understand community culture and their requirements.

The UAE is ever expanding, transforming and getting smarter in terms of technology, lifestyle and offerings. And what FMART offers is a smart shopping solution, established in the new Dubai residential areas and similar developments are being deployed in the Emirate of Abudhabi. We want to present a smarter convenience store chain that offers the freshest and the finest produce and products to professionals, families and communities alike.

F Mart operates with the same fervor, but with a renewed vision of offering premium quality products within a modern age set up.

F Mart stores are operated, licensed and franchised by F Mart Convenient Store Middle East, headquartered in Dubai.

TECH-SAVVY TO ENHANCE CUSTOMER EXPERIENCE

Our investment in technology ensures that our customers’ needs are served based on their buying preferences in each locality. It also ensures staff attention and delegation of work flow.

Very soon, our customers will enjoy the convenience of ordering online through our e-commerce enabled portal, or through an app using their mobile or through our hotline number.

Our technology partner, Smart Consulting Solutions Pte Ltd (Singapore based IT/Analytics firm) helps us enhance the customer experience with Advanced Analytics and Big Data Technology.

Convenience is our promise and that’s what we deliver being the one-stop-shop for communities, offices, business centers, health care units, hotels, schools, etc.

Technology has varied benefits:

  • Provide unique offers to individual customers by value adding services
  • Identify loyal customers and brand advocates to provide unique offerings to increase customer satisfaction
  • Enhance customer experience
  • Understand customer product needs at different locations and offer location specific products

F MART AT A GLANCE

Current operational outlets across Dubai:

  • Boulevard
  • Standard Charted Bank
  • Dubai Marina
  • Business bay
  • Upper Crest - Business Bay
  • Jumeirah Village Triangle
  • Masdar City (Abu Dhabi)
  • Samari
  • Wasl 51 - Jumeirah
  • Paramount
  • Barari
  • Souq Al Jami (Grand Mosque – Abu Dhabi)

Future store locations within Dubai:

  • Palm Jumeirah
  • Business Bay (additional outlets)
  • Sheikh Zayed Road
  • Down Town
  • Burj Khalifa
  • Crown Plaza
  • Jumeirah Village Circle
  • Tenora
  • Dubai south
  • Expo 2020
  • Dubai hills mall
  • Damac Tenora
  • Al Furjan
  • Other key locations

Future store locations within Dubai:

  • Expansion plan:
  • 100 Outlets by 2025

WHY F MART?

F Mart has been a convenience retailer for more than 7 years and is a leader in the franchise industry. Today, F Mart is one of UAE’s leading convenience retailers, and offers a very different franchise opportunity. An opportunity to operate a truly neighborhood business with all the advantages of a global retail giant.

GLOBAL SCALE

F Mart holds a superior reputation throughout the convenience retailing industry. To customers everywhere we are synonymous with convenience. They trust the name and find us dependable and reliable.

NEIGHBORHOOD FOCUS

F Mart prides itself on being the friendly neighborhood store. From the freshest produce that we offer, to the warm experience we promise, coupled with cutting edge technology, makes us and ideal community store.


OUR FRESH LOOK

We are working on an identity that matches our ideology. Here’s a brief glimpse at how the refreshed identity will live from the logo to the stores.